Mango launch     Made for summer

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For Summer 2021 Bud Light added a new flavor to the family. Bud Light Mango. So we bring up a strategic campaign focusing on more lightness & more energy, more of the new Mango flavour.

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Agency DraftLine YYZ

Writer James Ly | Eva Feldman

CD Diego Bertagni

Designers Kami Marchand | Alex Quigley

CM Mathew Torresano

PM Valentina Lecuona

 Studio Someone's Cousin | Yellow Lab